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is a vibrant cuban bar in Wellington’s
much celebrated Cuba Street district. With weekly entertainment and a complete
bar renovation occurring in 2008, the management wanted to
revamp its Online marketing for the season ahead.
It was deemed vital that Havana stay in touch
with their
clients using a complimentary approach to social network marketing. The unintrusive approach allows fast accessible marketing to those who choose to receive events & news on profiles. |
Lionfish developed a number of
community based Internet pages integrated by a branded template that enabled the 'non
Web-savy' Havana to easily update content and grow its customer base through Online
communities.
Event news is automatically filtered into profiles and reinforced by opt in email marketing
for clients who do not participate in Online social networks. |
